Roomytown
Finding beauty in the forgotten.
Roomytown began with a love of discovering overlooked treasures — antique engravings, botanical sketches, and vintage typography — and giving them new life in modern homes. Each piece has its own history, whether tucked in a museum archive, hidden in an old book, or waiting in a flea market box. Our Bath studio is where these gems are rediscovered, restored, and reimagined, transforming the past into designs that feel timeless and personal.
Designer, storyteller, treasure hunter.
Argentinian-born Lorena Siminovich has spent her career turning ideas into tangible beauty. After two decades living in the USA — between the creative energy of New York and the laid-back charm of San Francisco — she now calls England home. A lifelong traveller and collector of stories, she’s drawn to the textures and tales that connect places and time.
With a background in illustration and storytelling, Lorena has built creative brands and authored children’s books, but Roomytown is her most personal project yet. Her vision is to make forgotten art accessible and loved again — transforming historical treasures gathered from museums, flea markets, and antique books into meaningful objects for everyday life.
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Gallery
Not every item we have in our gallery in Haworth is listed as a product to buy online. If you've seen something that you'd like to enquire about, please do get in touch. We would be happy to provide more information and/or arrange manual payment and delivery. We can also reserve items for you to collect at your convenience.